Targeted search engine results
Using neighborhoods to identify where your listing is places the neighborhood name as part of the listing information. When consumers search for listings by neighborhood, that name is in your listing and helps return results for your listing more effectively. How consumers find your listings is important, and Point2 recognizes the benefits of using neighborhood names for targeted search engine optimization.
Clearly defined for consumers
Searching by neighborhood rather than obscure 'selling areas' makes more sense to buyers. Consumers are more likely to know the name of the neighborhood they are interested in, not the MLS selling area that it belongs to. Many times a single selling area can include very diverse neighborhoods, some of which a buyer may be interested in, but not others. Neighborhood-level organization delivers a much better-targeted search experience for consumers.
Branding and advertising
Point2 Agent provides an exclusive opportunity to brand yourself as the expert in a particular neighborhood or neighborhoods on Point2 Homes, our listings marketplace site. Point2 Homes receives loads of buyer traffic from neighborhood-specific searches and you can benefit from additional advertising exposure by being a neighborhood expert.
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Point2 Agent introduced a neighborhood breakdown of areas that makes sense to consumers. 'Neighborhoods' are a consumer-centric breakdown of areas organized by familiar neighborhood keywords means successful search engine results. Ensure that visitors are directed to your listings immediately by allowing them to search in terms of neighborhoods.
