My name is Laura Russell and this is my helper Harley. I would be happy to help you with your real estate needs whether it's, selling your home or looking for a place to live. I also specialize in first-time home buyers to help them with their pruchase and help them get qualified with a lender for the down payment of their new home.
I'm originally from Southern California. I moved to Bullhead City to get away from the traffic, crowds and wanted to stay close enough to family back in California. I enjoy the desert living and excited about the growth of the area.
I earned my Bachelors degree in Management and have my Masters degree in Business Administration. As hobbies I enjoy making jewelry, crocheting and spending time with my dogs.
Areas of Expertise
I work in the Mohave County areas, but specialize in Bullhead City and Fort Mohave (just across the river from Laughlin. I specialize in first-time buyers because it's very rewarding to help them find their first home. I work with lenders who have access to bonds and grants to help them qualify for their first home. I would love to help you with yours!
PROFESSIONAL EXPERIENCE
VICE PRESIDENT – SALES & MARKETING
Direct Marketing / Client & Vendor Relations / Database Management / Growth Strategies / Cost Control / P&L Management / Negotiations / Business Development / Product Development / Compliance
Consistently exceeded quotas for sales of intangible services in diverse industries. Generated impressive revenue and market share by developing/executing effective sales strategies at both small and large companies. Closed major sales deals with Fortune 500 companies. Effectively managed timelines and critical milestones with cross-functional teams, enabling significant expansion of membership base in highly competitive markets.
• Launched new division at First American, growing membership base from zero to 195,000 in one year.
• Sold novel direct marketing campaign with Citibank/Best Buy, increasing revenue 25% at BrandDirect Marketing.
• Generated $28M in annual sales at TRW (now Experian), positioning company for successful acquisition.
Special Skills: Self-motivated and results-driven… “Out-of-box” thinker… Proven ability to build, motivate and train highly productive teams…Solid oral and written communication skills… Effective working closely with all levels of diverse organizations to achieve ambitious corporate goals and objectives… Committed to outstanding customer service.
MBA; BA in Management, University of Phoenix. Licensed Realtor, State of AZ
Selected Achievements
Launched new division at First American Corporation, growing membership base from zero to 195,000 in one year. Firm had no endorsed membership services division or specific plan to grow membership. Developed sales/marketing plan and created vendor team to support the business. Conducted extensive telemarketing training and effectively managed database, print production/fulfillment materials and customer relations. Built positive relationship with all divisions of JP Morgan Chase including Chase Insurance Group, credit card, mortgage and the debit card division, enabling First American to exceed its annual revenue goals by $15M and created ongoing, profitable annuity stream for First American and the client.
Sold new direct marketing campaign with Citibank/Best Buy, increasing BrandDirect’s revenue 25%. Company marketed its product through telemarketing, which was not sufficient to meet revenue goals. Created new direct marketing campaign using presentations, and traditional telemarketing to increase market share and membership base. Secured two key customers, with an additional 15,000 members/month, assuring high future corporate profits.
Generated $28M in annual sales at TRW (now Experian), positioning firm for successful acquisition by largest competitor. As VP of Sales, challenged to grow the business sufficiently to attract buyers. Developed a comprehensive plan to build brand recognition. Outdistanced competition by providing excellent customer service. Consistently exceeded sales quota by 300%, resulting in acquisition by Cendant Corporation that generated 900% total return to original investors.